What It Is:
An annual international celebration of transgender pride and awareness, recognizing trans and gender-diverse experiences and achievements.
Relevance to Talent Teams:
Reinforces your company's commitment to LGBTQIA+ inclusion and supporting transgender employees.
Content & Advocacy Ideas:
- "Transgender Voices" Series: Create videos featuring transgender employees sharing their experiences, challenges, and how they feel supported by the company.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering an inclusive environment for transgender employees, discussing specific initiatives and policies.
- Employee Profile Storytelling: Develop a video profiling a transgender employee, highlighting their career journey and how they feel included and supported at your company.
- Educational Content Campaign: Share resources educating about transgender issues, including infographics, blog posts, or webinars on topics like pronoun usage and gender identity.
- Inclusive Benefits Showcase: Highlight your company's benefits and policies supporting diversity and inclusion, particularly those tailored for transgender or LGBTQIA+ employees.
- Transgender Leadership Spotlight: Profile transgender leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
- Social Media Campaign: Use company social media channels to support the transgender community, sharing messages of solidarity and inclusivity.
- ERG Spotlight: Highlight the activities and impact of your company's LGBTQ+ Employee Resource Group, showcasing how it supports transgender employees and promotes awareness.
- "Authenticity at Work" Series: Featuring transgender employees discussing the importance of authenticity in the workplace and how it enhances job satisfaction.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who are passionate about a fully inclusive environment.
- Reduce Cost Per Acquisition: Authentically reach LGBTQIA+ professionals through targeted content.
- Accelerate Time to Hire: Transparently address inclusivity concerns with real employee stories.
- Overcome Candidate Objections: Assuage possible concerns regarding the work environment through genuine insights.
- Expand Passive Candidate Pools: Amplify impact through employee stories celebrating their contributions.
Showcase your company's support for the transgender community. The Martec’s Campaign Accelerator ensures content resonates effectively across all channels. Request a demo.
