Universal Human Rights Month

‍What It Is:

A month dedicated to promoting and celebrating the fundamental rights and freedoms that belong to every individual worldwide.

Relevance to Talent Teams:

Highlights your company’s commitment to fairness, equality, and respect for all employees, attracting candidates who value inclusive workplaces.

Content & Advocacy Ideas:

• "Equality in Action" Showcase: Highlight specific company initiatives that promote fairness and equal treatment, featuring employee testimonials on their impact.
• "My Rights, My Voice" Blog Posts: Have employees from diverse backgrounds write about what human rights mean to them and how they're upheld in the workplace.
• "Human Rights Heroes" Series: Create videos featuring employees sharing personal stories of advocating for human rights or benefiting from inclusive workplace policies.
• "Voices of Inclusion" Podcast Series: Create short podcast episodes featuring employees discussing how the company's inclusive practices have positively impacted their work experience.
• "Belonging in the Workplace" Series: Create articles in which diverse employee voices share their experiences and thoughts on company culture and EVPs.
• "My Culture, My Story" Video Series: Encourage employees to create short videos sharing unique aspects of their cultural heritage, traditions, or personal experiences.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract candidates who value fairness and inclusivity by showcasing your commitment to human rights.
• Reduce Cost Per Acquisition: Use employee-generated content (EGC) to reach diverse talent pools organically.
• Accelerate Time to Hire: Build trust with candidates by demonstrating a strong commitment to equality and fairness.
• Overcome Candidate Objections: Address concerns about workplace discrimination through authentic storytelling.
• Expand Passive Candidate Pools: Engage professionals who prioritize ethical workplaces through targeted campaigns.

Leverage employee-generated content to authentically showcase your company's commitment to human rights, while attracting diverse talent and fostering a culture of equality and respect. The Martec’s Advocate Engagement Hub makes collecting employee stories that amplify your commitment to equality easy. Book a Demo.