What It Is:
An annual day to celebrate gratitude and to encourage people to reflect on things they are thankful for.
Relevance to Talent Teams:
An opportunity to boost the team's culture by creating a positive environment with good work/life balance and value appreciation.
Content & Advocacy Ideas:
- "Unsung Heroes" Spotlight: Highlight employees in often-overlooked roles, showcasing their contributions and expressing company-wide gratitude.
- "Grateful for Growth" Series: Highlight employees grateful for professional development opportunities, showcasing how the company invests in its people.
- "Thankful Thursdays" Campaign: Launch a weekly series for the month leading up to World Gratitude Day, featuring employees sharing what they're grateful for at work.
- Leadership "Thank You" Notes: Have company leaders write personalized thank you notes to team members and share these gestures on internal platforms.
- "Gratitude in Action" Volunteer Initiative: Organize a company-wide volunteer event to express gratitude to the local community.
- "Mentor Appreciation" Spotlights: Employees thank mentors within the company, highlighting the supportive professional environment.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Make it known that you are a good company to work for and promote it, and staff who care for others and the company will apply.
- Reduce Cost Per Acquisition: Promoting positivity through social media campaigns will broaden the audience, cut the cost of marketing, and show appreciation.
- Accelerate Time to Hire: Transparency makes everyone more relaxed in the situation.
- Overcome Candidate Objections: Showcase honesty to help potential employees understand the work-life dynamic and alleviate their concerns.
- Expand Passive Candidate Pools: Widen the reach of your message and show people why it is good to be grateful and to work for the company.
Showcase your company’s values and beliefs. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
