What It Is:
A UN day dedicated to recognizing humanitarian personnel and those who have lost their lives working for humanitarian causes.
Relevance to Talent Teams:
Showcases your company's commitment to social responsibility, attracts talent who value making a difference in the world, and promotes an ethical and caring work environment.
Content & Advocacy Ideas:
- Spotlight Series: Feature employees participating in humanitarian work, sharing their experiences and motivations and how your company supported their efforts.
- Virtual Volunteer Fair: Organize an online event showcasing humanitarian organizations and volunteer opportunities employees can get involved with.
- "My Humanitarian Journey" Blog Posts: Invite employees to write about their experiences or connections to humanitarian causes.
- Skill-Sharing Initiative: Highlight how employees use their professional skills to support humanitarian efforts through company programs or personal volunteering.
- "Humanitarian Innovation Challenge": Launch a company-wide contest for employees to propose innovative solutions to global humanitarian issues.
- Day-in-the-Life Video Series: Create short videos following employees who work on humanitarian projects or with partner organizations.
- Global Impact Map: Develop an interactive map showing where and how the company and its employees have made humanitarian contributions worldwide.
- Photo Contest: Invite employees to submit photos of their volunteer efforts as part of any ERGs or benefits within the business.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcase humanitarian work to draw candidates.
- Reduce Cost Per Acquisition: Let EGC share positive messages with those dedicated to humanitarian efforts.
- Accelerate Time to Hire: Communicate openly that you are looking for candidates who care for the world.
- Overcome Candidate Objections: Demonstrating a commitment to real-world issues shows value for prospective employees.
- Expand Passive Candidate Pools: Amplify engagement through EGC stories of employees who show genuine commitment to humanitarian endeavors.
Show how your company is engaged in remarkable work. The Martec’s Advocate Engagement Hub ensures your message resonates effectively across channels. Contact us for more information.
