What It Is:
A global day promoting kindness to build stronger communities and workplaces.
Relevance to Talent Teams:
Showcases your company’s caring culture, attracts empathetic candidates, and strengthens employer branding through acts of kindness. Use hashtag #WorldKindnessDay
Content & Advocacy Ideas:
- "Kindness in Action" Series: Create short videos featuring employees sharing stories of acts of kindness they've experienced or performed at work.
- Virtual Kindness Wall: Set up a digital space where employees can post messages of appreciation and kind words for their colleagues.
- "Kindness Champion" Spotlight: Highlight employees who consistently demonstrate kindness and compassion in daily work interactions.
- Random Acts of Kindness Challenge: Encourage employees to perform and document small acts of kindness throughout the day, sharing their experiences on internal platforms.
- "Kindness Ripple Effect" Blog Posts: Invite employees to write about how a single act of kindness positively impacted their work life or team dynamics.
- Volunteering Event: Organize an event where employees can participate in acts of kindness for the community, such as writing encouraging letters to frontline workers.
- "Gratitude Grams": Implement a system where employees can send virtual thank-you notes or "gratitude grams" to recognize kind actions from colleagues.
- "Kindness Across Cultures" Showcase: Feature stories of how kindness is expressed in different cultures represented within your diverse workforce.
- Pay-It-Forward Initiative: Start a company-wide chain of kind acts, where each employee who receives an act of kindness is encouraged to do something kind for someone else.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value empathetic workplaces by showcasing acts of kindness within your organization.
- Reduce Cost Per Acquisition: Amplify positive stories through organic social media campaigns instead of paid ads.
- Accelerate Time to Hire: Build trust quickly by demonstrating a caring workplace culture through authentic content.
- Overcome Candidate Objections: Address concerns about toxic environments by highlighting positive employee experiences.
- Expand Passive Candidate Pools: Reach new audiences through shareable kindness-focused content.
Spread kindness while building your employer brand. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
