What It Is:
October 6 to 12 is a week dedicated to raising awareness of mental health issues and promoting mental well-being. Includes World Mental Health Day on October 10.
Relevance to Talent Teams:
Raise awareness, reduce stigma, and showcase your company's commitment to employee mental health, while also attracting potential candidates who value a supportive work environment.
Content & Advocacy Ideas:
- "Mental Health Matters" Series: Create short videos featuring employees sharing their mental health journeys and how the company has supported them.
- Wellness Workshop Series: Host daily online sessions on stress management, mindfulness, and work-life balance led by mental health professionals or trained employees.
- "Mindful Moments": Create a team video in which employees share their favorite mindfulness techniques, meditation practices, or stress-reduction strategies.
- Mental Health Benefits Explainer: Create an infographic or video series explaining your company's mental health benefits package in clear, accessible language, highlighting resources like therapy coverage, employee assistance programs, and mental health days.
- "Breaking the Stigma" Blog Posts: Invite employees to write about their experiences with mental health challenges and how they've overcome them, fostering a culture of openness and support.
- Leadership Mental Health Pledge: Have company leaders publicly commit to prioritizing mental health and share concrete steps they'll take to support employee well-being.
- "Wellness Champions" Spotlight: Feature employees who actively promote mental health awareness and support within the company, sharing their initiatives and impact.
- Flexible Work Arrangements Showcase: Highlight how employees utilize flexible work options to improve their work-life balance and mental well-being.
- Thought Leadership Article on Workplace Mental Health: Publish an article by your HR or DEI leader discussing the future of workplace mental health support. Include insights on trends like flexible work schedules, burnout prevention strategies, and the integration of mental health into overall employee wellness programs.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract talent with great offerings and the chance to be better supported.
- Reduce Cost Per Acquisition: Share content to increase brand awareness with significant outreach, decreasing marketing and advertising costs.
- Accelerate Time to Hire: Promote support, create safe spaces, get feedback on what a great workplace it is, and build a community to promote hiring.
- Overcome Candidate Objections: Help future hires understand the work environment and alleviate some fears through honesty.
- Expand Passive Candidate Pools: Widen marketing reach by promoting the importance of mental health.
Demonstrate your commitment to mental health and what you value. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
