What It Is:
A UN-designated day to highlight the importance of equipping young people with skills for employment, decent work, and entrepreneurship while addressing global challenges like unemployment and inequality.
Relevance to Talent Teams:
Demonstrates your company’s commitment to nurturing young talent, supporting skill development, and fostering a workplace culture that values innovation and growth.
Content & Advocacy Ideas:
- "Youth Impact Stories" Video Series: Feature young employees sharing how skill development opportunities at your company have shaped their careers.
- Mentorship Program Showcase: Highlight success stories from mentorship programs connecting experienced professionals with young employees.
- "Future Skills for Success" Blog Posts: Invite young employees or interns to write about the skills they’ve gained and how they’re applying them in their roles.
- Virtual Skills Workshop: Host a session offering practical career skills, such as resume writing, coding basics, or public speaking tips.
- "Youth Leaders in Action" Spotlight: Profile young employees who have taken on leadership roles or driven impactful projects within the company.
- Social Media Campaign: Share posts featuring quotes, photos, or videos of young employees discussing the importance of skill development using hashtags like #WorldYouthSkillsDay and #WYSD2025.
- Internship Program Highlights: Showcase your company’s internship or apprenticeship programs and their impact on youth career development.
- Cross-Generational Collaboration Videos/Blogs: Featuring young employees and senior leaders on how collaboration fosters innovation and learning.
- Community Outreach Initiative: Partner with local schools or training centers to offer skill-building workshops for students or unemployed youth.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Showcasing a workplace that values skill development and career growth will attract top young talent.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach youth-focused talent pools organically.
- Accelerate Time to Hire: Address concerns about career progression upfront with authentic stories from young employees.
- Overcome Candidate Objections: Counter perceptions of limited opportunities for growth with testimonials highlighting mentorships and training programs.
- Expand Passive Candidate Pools: Engage young professionals through targeted content emphasizing skills development opportunities.
Empower the next generation with authentic employee stories. The Martec’s Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
